Lovelace Labs / Department of Unusual Ideas
Curiosity,
engineered.
A small, independent laboratory for big ideas, strange questions and things that haven’t quite been invented yet.
Curiosity is encouraged. Explanations are optional.
Section I — The Lab
A healthy disregard for the ordinary.
Most things begin with a question.
Ours tend to be slightly peculiar.
We believe curiosity deserves somewhere to run wild. Somewhere ideas can collide, experiments can misbehave and the improbable can become surprisingly real.
Welcome to Lovelace Labs.
Please mind the experiments.
Section II — Our Thinking
The method behind the mild madness.
01 / EXPLORE
Follow the questions nobody thought to ask.
Specimen card · catalogue 01
02 / EXPERIMENT
Find out what happens when ‘what if’ becomes ‘why not’.
Specimen card · catalogue 02
03 / MAKE
Give the improbable somewhere to exist.
Specimen card · catalogue 03
04 / REPEAT
Improve it. Reconsider it. Occasionally start again.
Specimen card · catalogue 04
Section III — Experiments
Absolutely nothing to see here.
Some experiments are best left unexplained. Others just need a button.
Safety cover closed. As it should be.
So, what exactly happens here?
Excellent question.
We're working on some things.
Some rather interesting things, actually.
But where's the fun in telling you everything?
(more or less)
Section IV — Say Hello
Have a beautifully ridiculous idea?
We're rather fond of interesting conversations. Particularly the ones that start with ‘this might sound a bit strange…’
[email protected]Send it into the ether →